Pantone has determined that tango orange is the color for 2012. Pantone is the founder of PMS – no another PMS - the Pantone Matching System. Clearly I would have chosen another acronym or maybe in 1963 when it is was created, PMS wasn’t publicly discussed but I am sure if someone took a survey on PMS the outcome would be an enlightened view of PMS. Pantone deserves credit for having this much control on the fashion industry.
Don’t get me wrong I love tango and I have spent extended time in Argentina enjoying it. I even danced on the same dance floor as Robert Duvall (albeit this was in NY but his partner is Argentine). My challenge is more philosophical or personal … that is for the reader to decide.
My dilemma is the following – although my fashion guru Daniel loves this color and so does my mother I don’t particularly love it – my favorite color is blue.
Accordingly, as a business person I realize that I must use this color at some point this year to get into magazines and to get noticed. In my delusional business mind I had always hoped that my product and the existing gorgeous packaging would suffice.
Orchestration for a small business can be complicated and expensive to add/change a color. The creation, production and implementation is an expensive and arduous task. Finding the right container alone could take weeks. A large company has their minions to do all of this in seconds… well hours maybe.
So maybe I could just wear orange when making my products? Daniel did say he wanted to use his ipad to film me….
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